"We were supposed to have a world-class management and a world-class product, " says Albert, in the living room of his mansion in Bel-Air, California.

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But they also have exclusive in-house amenities, such as a private lobby desk and concierge staff, with escorted in-room iPad registration, one of the best upgrades you can get in a city where main lobby registration, even at top hotels, often resembles the economy class check-in line at JFK. The 24-hour room service features the first-ever in-room dining menu designed by the man himself, culinary legend Nobu Matsuhisa.

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Here they have one Galleries Lounge for business, the First lounge for First, and just to confuse things, only in Terminal 5 (there are also lounges in 1 and 3) they have the Concorde Room, also for First class passengers, with hotel-style rooms featuring beds and en suite bathrooms, plus restaurant-style dining.

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