Avnet said the weak profit forecast reflects the lower revenue in the technology solutions group, lower profits margins in the Western regions in electronics marketing due to a weaker sales environment, and a greater-than-expected mix shift in electronics market, with better sales in the lower-margin Asia region more offset by weaker sales in higher-margin Western regions.

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The principles of Feng Shui got me thinking about what influence the placement of things and objects in an advertising environment can affect the impact and outcome of a marketing campaign.

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"Consumers are constantly interfacing with their smartphones and they expect them to work with almost any product they purchase, especially devices for the in-car environment, " said Ted Cardenas, vice president of marketing for the Car Electronics Division of Pioneer Electronics (USA) Inc.

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Too often, the three executive branches of CMO, CEO and CTO claim an overlapping interest in the area of digital experience, leading to a failure to organize efficiently for the new global marketing environment.

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Sarah wants a job in marketing but admits she finds the prospect of finding a role in the current environment both intimidating and bewildering.

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In such an environment, the reflex reaction is to freeze spending, especially in areas like advertising and marketing.

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