The Auteurs is Cakarel's brainchild: an ambitious former Goldman Sachs banker with a head for technology, he came up with the idea back in 2007 in Tokyo when, with some spare time on his hands, he tried to watch Wong Kar-wai's "In the Mood for Love" on the Internet.

CNN: Scorsese and The Auteurs put film classics online for free

The increasing sophistication of filters that can send brand-love messages exactly to that special consumer-someone in the mood for a little emotional bonding promised a land of sales on the other side, with technology enabling advertisers access to ever-more sophisticated profiles built from searches and social pages, selling this to brands as a way in.

FORBES: A Story About Occupying Digital Space. Or an Answer to 'How Should I Be Measuring Digital and Social Media Anyhow?'