"I kind of want to bring him his own Santa Claus and just have like a toy store in the house, " she says.

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Its posh, company-owned American Girl stores are as close as you can get to Apple Store profitability in the toy-selling business.

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One of my wife's fondest memories was going to a toy store somewhere in Florida during the primary there to get our youngest a Barbie doll.

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The company has taken the toy industry by storm since 1997, when the first Build-A-Bear Workshop store opened in St.

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The toy box in the back and lemon drops at the counter make this store a favorite among fashionistas with young children.

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Hasbro has a huge share in most big toy retailers, and whenever aged baby boomers go into a store they go nuts coveting all the cool stuff that never existed in the 1950s.

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