"Selling petrol is one way in which we express and serve society, but it is by a long distance not the only one, " he said.

CNN: Chasing the gold dust of 'Brand Olympics'

In Sweden, we love things that look good, but which serve their purpose too.

BBC: Stockholm��s enduring style

Something which should serve as a reminder to all of us in business that we really should RTFC.

FORBES: As Apple Reminds Us: RTFC