Several factors are included in the analysis, such as number of inbound links, quality of inbound links and number of outbound links.

MSN: Four Tips for Raising Your Google Rank

So how do you get good inbound links?

FORBES: What You Need to Know about SEO

In addition to monitoring SEO tactics where inbound links are placed, businesses must also be clear with SEO providers about the strategies they want them to use, pre-approved tactics, and make sure that policies surrounding SEO and other online marketing efforts are clearly and strictly enforced.

FORBES: How To Boost Search Results, Without Ticking Off Google

With Heathrow's growth constrained, direct routes across the North Sea and links via other European hubs - Amsterdam, Paris, Frankfurt and so on - Scotland's inbound tourism and outbound business could do with new options.

BBC: A new Scottish airline?