As he explains it, Google counts such inbound links like votes in an election except that votes from giant websites like Yahoo!

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Several factors are included in the analysis, such as number of inbound links, quality of inbound links and number of outbound links.

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So how do you get good inbound links?

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In addition to monitoring SEO tactics where inbound links are placed, businesses must also be clear with SEO providers about the strategies they want them to use, pre-approved tactics, and make sure that policies surrounding SEO and other online marketing efforts are clearly and strictly enforced.

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With Heathrow's growth constrained, direct routes across the North Sea and links via other European hubs - Amsterdam, Paris, Frankfurt and so on - Scotland's inbound tourism and outbound business could do with new options.

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