You'll also gain inbound traffic to your company's site if you write compelling content.

WSJ: Creating a Brand for a New Business

Inbound traffic would be diverted along the reverse of this route, it added.

BBC: A6: Derby's London Road Bridge to close for up to a year

People will likely opt for the Metro, because two of the major routes coming into the city, I-395 and I-66, will be closed to inbound traffic for private vehicles.

CNN: Washington locals excited, but bracing for inconvenience

The lane would be reversible, with a movable barrier like the one in use on the Tappan Zee Bridge, Mr. Ferrara said, so that it could handle inbound traffic in the morning rush and outbound traffic in the afternoon.

WSJ: Plan to Aid Staten Island Commuters

"Twitter is a growing source of inbound referral traffic and outbound content distribution for online media publishers and broadcasters, " said Jonathan Wilner, senior director, business product management at Ooyala.

ENGADGET: ESPN signs with Ooyala's video embedding service to bake touchdown videos into tweets

It appears that the ETECSA is using the line for inbound data while leaning on satellites for outbound traffic.

ENGADGET