Ad budgets are moving increasingly to social outlets a secular shift that should easily push this number higher.
Which was this: Many traditional ad agencies were getting increasingly good at digital.
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But he thinks human-driven ad services will actually become increasingly important.
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Such ad-hoc alliances are increasingly common.
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So-called "pull-ad" clauses in media contracts are increasingly commonplace, said Lena Petersen from Starcom, a division of Paris-based Publicis Group (nyse: PUB - news - people ).
But the biggest problem may be the sheer complexity of doing ad campaigns that can reach consumers who increasingly flit from computer to smartphone to tablet and back throughout the day.
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Even broadcast networks are increasingly relying on distribution fees to ride out fluctuations in the ad market.
Even broadcast networks such as CBS are increasingly relying on distribution fees to ride out fluctuations in the ad market.
Growth in ad words is slowing, while the market is increasingly shifting to display ads which are more prominent in social media.
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In order to accurately calculate "ad-conversion" rates (ad-speak for landing customers), retailers are increasingly relying on companies that use "cookie"-based marketing programs to track the routes consumers take to an eventual purchase.
The BRICS as a group is largely an ad-hoc one, but the individual nations are increasingly aware of their potential to emerge as a new force in world affairs thanks to their strong economies and combined population.
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Thus, there is an incentive for advertisers to increasingly shift their marketing spend to social networking websites, which could hamper ad pricing for media companies.
Media placement for brands is increasingly ingenious and even in the most unlikely locations we may now see an ad for some product or other.
The Chinese people will restore themselves to their rightful place since 1700 AD with a new outlook towards the modern era as peaceful partners in our global and increasingly interdependent world.
The company has been a featured Google Shopping partner and deploys technology to help merchants maximize sales and Return On Ad Spend (ROAS) with Product Listing Ads (PLAs), which has become an increasingly important channel for merchants.
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