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Agile software development comprises a set of management practices and values based on customer focus achieved through iterative and incremental development, and where requirements and solutions evolve through collaboration between self-organizing, cross-functional teams and their customers.
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Apple changes the system in industries it enters, as well as doing good disruptive and incremental product development.
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Even if brands are using an organization or cause with profit as the primary driver, the nonprofit recipients are using the brands for incremental marketing and development.
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"This win was just another incremental step in our development towards achieving success in the Heineken Cup, " said lock Alun Wyn Jones, one of the Ospreys' try-scorers at Twickenham.
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All advances made with car development are incremental and don't really change the essence of the beast, which is: you put fossil fuels in and it moves, end of story.
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It is a huge margin to find in development and each incremental gain in performance tends to become more difficult as diminishing returns set in.
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But we have the government and drug companies to fund the development of all the small incremental steps that lead to an invention.
FORBES: Magazine Article