"If pharma doesn't do it anymore, somebody else has got to do it, " says Rainer Fuchs, a vice president at Biogen Idec who runs its in-house biotech incubator.
Akinori Koto, general manager of Digital Garage's U.S. operations, says the space will house a new incubator for U.S. startups interested in the Japanese market and serve as a home away from home for startups from its Tokyo-based incubator.
This in-house design service sets Greenstart apart from other incubator or accelerator programs, many of which mainly serve to connect startups to mentors, Lowe said.