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The illegal alcohol - commonly called desi daroo or country-made liquor in India - is called cholai in West Bengal and it usually costs as little as 10 rupees (20 US cents) and the majority of the consumers are poor, daily-wage workers.
BBC: India doctors fight to save West Bengal alcohol victims
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Nabanna: Networking Rural Women and Knowledge (Baduria, North 24 Parganas District, West Bengal, India) uses grassroots processes to build information-sharing networks among low-income, rural women.
UNESCO: Communication and Information
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Perhaps most worrying, with the exception of Andhra Pradesh and West Bengal, the worst-affected states are also among India's least capable.
ECONOMIST: India��s Naxalite insurgency