This involves a deep understanding of consumer value at an individual brand and product level, by retailer.
FORBES: Retailer/Designer Collaborations -- The Missing Link
Individual consumers are developing their own individual brand identities.
In the case of each individual brand and across the industry, Murphy argued, share gains and losses will continue to be driven by how thoroughly and quickly each automaker is refreshing its product lineup.
FORBES: Only Ford, GM, Toyota To Gain Share Through 2015, Study Says
The Individual Brand: We now have 1, 000 content creators staffers, freelance journalists, authors, academics, topic experts and business leaders using our state-of-the-art publishing tools to post content under their own name on Forbes.com.
FORBES: Inside Forbes: We're Breaking Free of the Time Warp the News Industry Is Trapped In
According to Gensler, there is value in the idea of a brand or individual striving to be an influential force in their respective field.
FORBES: Selling The New Cool: Inside The World Of 'Influencers'
Whether it be an individual of note, a brand, or an organization, today we are all self-publishers.
The public relations company expects the individual to mention the relevant brand name during interviews with the media.
BBC: NEWS | Programmes | More Or Less | The numbers behind the survey
Importantly, with the introduction of Project Brand, the individual teams will not feel as if they are being removed from the marketing equation.
FORBES: Project Brand Is The Future Of Minor League Baseball
Sure, dealerships are billboards for the brand and for the individual dealer.
We have 1, 000 content creators journalists, authors, academics, topic experts and business leaders building individual brands under the FORBES umbrella brand.
Based on more than two decades of success in the information and communications industry, and with our own channel expertise, operational capabilities and global partner resources, Huawei Device is transforming from a company that sells millions of devices in single transactions to large businesses, to a "Business-to-People" (B2P) brand that also sells individual devices directly to millions of people.
But this new roster contains far more detail on individual items, including in many instances brand names, identity of manufacturers and expiration dates.
Trust is the most valuable asset that any brand, company, or individual can possess and it starts with being able to trust ourselves.
It was the only brand they had that touched the individual.
FORBES: IBM's Palmisano: How You Get To Be A 100-Year Old Company
Having extraordinary products and services and the ability to bundle them (in real time) in ways that individual customers will find irresistible further enhances your brand and share of the sales wallet.
Whether you are a brand, an entrepreneur or an individual who wants to change the world, new video games are teaching the very basics of how to spark a mass movement or what I like to call a Cultural Movement.
And those who lament the severity of student-athlete exploitation are understating the direct and long-term monetary value of an athletic scholarship and overstating how much revenue generated by schools is due to individual student-athletes as opposed to the brand identity of the institutions they play for.
Without the Lloyd's brand, it is extremely expensive for individual insurers to set up offices throughout the world.
What the food industry has learned in the process is that it not only gives consumers the confidence to buy, but also builds customer loyalty and trust in a particular brand, a region and even an individual producer.
The team headed by Tomasz Bachorsky (Lead Designer, Volkswagen Brand) equipped the concept car with six individual seats in three rows.
ENGADGET: VW unveils CrossBlue plug-in SUV with iPad mini headrests and 85MPGe efficiency (eyes-on)
This is a league that has consistently suppressed individual expression and disciplined any misbehavior it felt threatened its brand, sometimes without waiting for the wheels of due process.
WSJ: NFL Monday Night Replacement Referee Freakout��Jason Gay
"These 18-year-old kids who join the Army wear Nike because they like the brand, " says Robert Kinney , director of individual protection at the U.S. Army's Natick Soldier Center.
There was also the problem of expectation among the Americans, who've been raised on a diet of great individual sporting talent -- marquee names who can win games with their own brand of genius.
CNN: Comment: Beckham deal 'wake-up call' for U.S. soccer league
The plans define who and what the brand stands for and the emotional connection that makes an offering meaningful to the individual person.
The company wants to attract brand advertisers that will buy premium ad inventory and more of it than smaller businesses or individual customers.
应用推荐