So should every individual that was involved in packaging and selling CDOs and credit default swaps or who was responsible for anyone that was involved, so, basically, every single executive.

FORBES: Clawing Back Wall Street Pay

He's also adding disclaimers, including "individual results may vary, " to packaging.

FORBES: Blue Streak

It could mean every sign of individual brands, from their logo, colour or typeface, being replaced by standard packaging simply carrying warnings and the name of the cigarettes.

BBC: Plain cigarette packs review ends