Because images are easy to produce, consume, share and collect, they democratize influence and breed a new tribe of highly engaged brand advocates and influential users.
Teaching someone how to influence people, drive action, build trust and create brand loyalty regardless of the channel or technology used takes a lot more time and energy.
Perhaps the most glaring example of a disconnect from the above chart lies in the fact that 49% of marketers rate forwards or shares of ads or other content online as a strong influence on their engagement measures, but just 15% of consumers say they feel engaged or invested in a brand when they share an ad.
Brand's perspective is that mental illness is more at fault in the attack than the influenceof radical Islam and that root causes must be analyzed, as well.