This democratic informality eschews the star system for what the principals speak of as "normality" and "restraint, " qualities notably absent in today's culture, although no one could call their buildings understated.

WSJ: Sn?hetta: architecture �� landscape �� interior, at Scandinavia House

The system is marked by trust and informality, and operators are as sketchy with their records as any bookie--they have nothing but a scribble of first names or code words and a few details of the transaction.

FORBES: The Invisible Bankers