The company might create a role for suppliers to allow them to see inventory information and the ordering system.

FORBES: Cloud Computing Hides Big Issues In Corporate Data Sharing

If they still want to print out information they can download pdfs instead of ordering brochures.

FORBES: How Amy Promotes This Old House

Dr. Green says the aim of the trial is to see what patients and their primary-care doctors do with the genetic information, including changing lifestyle, prescribing drugs and ordering additional tests.

WSJ: Making Gene Mapping Part of Everyday Care

With Broadcast Interactivity-enabled commercials, advertisers can embed calls-to-action for downloading apps or digital media, providing coupons, ordering samples, reading reviews or viewing product information.

ENGADGET: Yahoo and Samsung announce multi-year interactive TV partnership