Nabanna: Networking Rural Women and Knowledge (Baduria, North 24 Parganas District, West Bengal, India) uses grassroots processes to build information-sharing networks among low-income, rural women.
The best operators use information systems built for sharing and collaborating across networks of companies, not just for sharing within their own companies.
The overlapping of contacts and sharing of information by those belonging to the same networks allows the dissemination of information among thousands in a short time.
These distant contacts are also more likely to share novel information, demonstrating that social networks can act as a powerful medium for sharing new ideas, highlighting new products and discussing current events.