Rather than symbolising Japan's apparently insatiable desire for luxury goods, however, this may have marked the start of its decline.

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Both of these companies need to worry not just about out-maneuvering each other but out-innovating the now insatiable desire by consumers for the next new thing.

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That certainly seems to be the message in a report out today from Deloitte that warns mobile networks of an almost insatiable desire amongst smartphone users for data.

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Quora connects with a big idea on the rise in culture (step one of movement marketing), in this case, our insatiable desire for the truth. (We have all become truth junkies, searching for answers.) It has crystallized the idea on the rise in culture.

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