Viewers can import their instant-messaging buddy lists and chat online with friends while watching the same programme.

ECONOMIST: The future of television

Using so-called reality instant messaging, a software "robot" monitors what you and your friends are doing--watching the same TV shows on different sets, say, or downloading the same song from Eminem--and links all of you via cell phone.

FORBES: Going Virtual

Teens were the vanguard for instant messaging and now tend to be heavy users, keeping multiple windows open and conducting several simultaneous conversations with friends.

FORBES: Just Speechless