Those are all goodwill considerations and ESPN most likely appreciated the fact that goodwill is an intangibleasset that enhances the value of an entity.
Telecom assets, such as MCI's, become obsolete in four years, but goodwill is an intangibleasset that could (at the time) be written off over 40 years.
The main concession they make to the q-sceptics is to agree that, if a certain kind of intangibleasset increases monopoly power in the American economy, then q, properly measured, would be lower than their estimate.