Although she studied integrated marketing and art, she never saw herself running a company.
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Luquire said clients have been willing to spend on integrated marketing , as well as on strategic branding.
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Together, they can help you craft compelling brand stories for your own content marketing and integrated marketing efforts.
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Tim McMullen is President and partner at redpepper, an award-winning integrated marketing agency with offices in Atlanta and Nashville.
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Increasing Facebook likes is now a standard marketing tactic incorporated in most, if not all, integrated marketing campaigns.
Tim McMullen is President and partner at redpepper, an integrated marketing agency with offices in Atlanta and Nashville.
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How will you help me demonstrate a strong ROI on integrated marketing?
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On the contrary for as anyone who has followed me knows that I am a huge proponent of integrated marketing or cross-channel marketing.
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International Speedway Corporation (ISC) has proven how data-driven integrated marketing management (IMM) can increase ROI by improving performance across multiple business functions.
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On the surface, creating and publishing your own videos as a part of an integrated marketing communications program can be a particularly daunting task.
In addition, the critical importance of an integrated marketing approach revealed itself once again when survey respondents were asked about brand mentions in more detail.
As the head of CEB's Marketing Leadership Council, my area of expertise include social media, marketing ROI, integrated marketing campaigns, agency management and customer loyalty.
Rest assured though marketers across the country, those who currently included direct mail as part of their integrated marketing strategy, are busy making plans for the switch.
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After spending 13 years at Deutsch LA, a full-service integrated marketing and advertising agency with more than a billion dollars in billings, Hirshberg took over as CEO at Activision in September 2010.
Our vision is to arm marketing teams with the tools and insights to help their organizations execute and measure closed-loop, integrated marketing that helps them better acquire, retain, and grow customers.
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As boxes and banners give ways to more integrated marketing opportunities ( yep, native advertising again), Sales has created new roles for people who engage with folks along the product and technology continuum.
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News Corp. is a global media company with operations engaged in producing, acquiring, and licensing various operations in film, television, cable network programming, direct broadcast satellite TV, integrated marketing services, newspapers, magazines and books publishing.
Similarly, we also need to build strong partnerships with the IT department to ensure we have an integrated marketing management system that enables our ability to execute effective marketing while also supporting overall business and financial goals.
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After all, as a public relations guy I never thought that SEO would become one of the most important tools in my toolbox, but it is arguably one of the most important components of an integrated marketing campaign today.
LG's LX9500, launching in July, is supported by an integrated, multifaceted marketing campaign with broadcast and online advertising tied to LG's corporate partnership with the NCAA, which began airing during the NCAA "March Madness" men's basketball tournament.
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Brightstar, the world's largest specialized wireless distributor and leading provider of diversified services to the wireless industry and MarketSource, a leading provider of integrated sales and marketing services company will support Target Mobile beginning in April 2013.
Kia is translating it directly to social, mobile, and web presences, where their brand and social media managers are working together to harness this new megatrend of integrated brand and social marketing.
Fast forward and Nantucket Nectars was acquired by Cadbury Schweppes in 2002, and today it is part of Plano, Texas-based Dr Pepper Snapple Group (DPS), an integrated refreshment beverage business marketing more than 50 beverage brands throughout North America.
This glass specialist had no research, manufacturing, or marketing expertise in integrated circuits, and so, no base for competing with those who did.
In school, you learn marketing should be integrated throughout the business.
Wells Fargo figures its highly integrated technology reduces risk, cuts marketing costs and lets the bank grow profits while reducing costs to customers.
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We combine the marketing and monitoring functions into an integrated solutions and that is where Teradata came in handy because it focuses on the similarity of process.
Brands are also discovering how to better leverage analytics tools in order to collect and analyze data across all integrated media channels in order to make better marketing decisions.
The news comes straight from Intel HQ via a marketing push detailing its next generation of integrated graphics solutions.
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