Pairing it with an intelligent network agent, though, could imbue even a familiar journey with an unfamiliar level of convenience.

ENGADGET: Switched On: A road trip with Siri

That is, today the company is rolling out a low-cost version of its intelligent virtual agent, affectionately-dubbed Sarah by some of the institutions that use it.

FORBES: It's the Attack of the Sales Bots

Instead, they asked what might be possible if their routing systems were intelligent enough to match each incoming call with the optimally qualified service agent.

FORBES: Magazine Article