India's competitive airlines industry has been mired in losses because of rising fuel costs as well as intense price competition.

BBC: AirAsia and Tata win bid for Indian budget carrier

The "zigzag" movement of prices rising and falling in short order was normal, she said, and a sign of the intense price competition on the market.

BBC: Holiday fuel rise fury

Intense price competition spurs such tactics.

FORBES: Ode to the O-Ring: Expertise Beats Price Pressures Every Time

Historically, SLR cameras have been lucrative because price competition has been less intense than in the more-crowded compact-camera segment.

WSJ: Camera Makers Enter New Mirrorless Arena for Serious Photographers

Rising costs, intense competition from Bajaj Auto dented net margin, stock price.

FORBES: Magazine Article