It would feature weekly happenings around Philly and include interactive advertising for local restaurants and shops.
Interactive advertising will be available in 25 million set-top boxes across the U.S. by year-end, says he.
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The prospect of new laws raised hackles at the Interactive Advertising Bureau, which represents the online-ad industry.
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The Interactive Advertising Bureau, whose members are responsible for most online tracking, said the bill gave too much discretion to the Federal Trade Commission.
Interactive advertising tips the scale toward the short-term, the click-though rate.
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According to an Interactive Advertising Bureau survey, a third of affluent consumers are willing to share their information online in exchange for a more personalized experience.
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"The days of dumb advertising are over, " Randall Rothenberg, the President and CEO of the Interactive Advertising Bureau (IAB) told me over breakfast at Stream.
Introducing interactive advertising for the Xbox was not a mistake.
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TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry.
TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry www.tivo.com.
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Sheryl Draizen, general manager of the Interactive Advertising Bureau, a trade group representing online advertisers, said that "obviously it's great that Nielsen is innovating" and agreed that time spent on a site is a crucial metric.
Take, for example, a 2012 study from the Interactive Advertising Bureau, in which 76% of consumers said they used their mobile phones in-store to help make a purchase decision, and more than half (53%) abandoned an in-store purchase because of information they found, such as lower prices or a negative review.
But if and when they get there, it will be because of of the high rates publishers will be able to charge for rich, interactive, targeted advertising.
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It operates several of the country's most popular pay and specialty television, radio, out-of-home advertising and interactive media properties.
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American advertising research group AdZone Interactive reports that online ad spending in August was 7.6% below July.
However, while the proceeds from advertising on the CBS Interactive Audience Network will be split between CBS and its partners, details of the division in funds is not yet known.
This is because the Internet, unlike any advertising vehicle before it, is an interactive medium, completely customisable for each viewer.
Several pilot programs in New York already use existing payphone infrastructure, from digital advertising on phone kiosks in Times Square to interactive touchscreens around Union Square.
But the digital space has allowed State Farm to efficiently extend the reach of our sponsorship platforms (before, during and after the events themselves) through engaging, interactive brand experiences rather than just producing co-branded static advertising.
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