The Company also develops and distributes interactive entertainment for video game consoles from Microsoft, Nintendo and Sony.
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From "Die Hard Trilogy" to "Batman Forever" to the many games based on "Star Wars, " the formula might seem like a no-brainer -- if a movie earns millions at the box office, why not extend the marketing plan from action figures and posters to something interactive, like a video game?
On March 16th 1999, a Sony-owned video game studio called Verant Interactive released a 3D, fantasy-themed online game called EverQuest.
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OnLive is the pioneer of on-demand, instant-play video game services, delivering real-time interactive experiences and rich media through the Internet.
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The community or physically interactive nature of the game was a real departure from other video games.
Nintendo's Wii controller already has motion-sensors and it seems it won't be long before more interactive gear, including clothing, become part of a video-game player's wardrobe.
The 2006 sequel, Top Spin 2, the first of the series published by Take-Two Interactive subsidiary 2K Sports, may have be the best tennis video game ever made.
Schwarzenegger will be part of the video game, which marks only the second time he has jumped into the interactive space.
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