Rather than bombarding women with emails many of which may not interest them, CoupTessa offers 55 to 60 deals a month per city that are specifically chosen to appeal to women, according to Horn.

FORBES: CoupTessa: Two Guys Give Women What They Want

Per the tables below, we found it of interest that, in the one-month and three-month returns following such a signal, the average positive returns were higher than the at-any-time returns, while the average loss was smaller than the at-any-time average loss.

FORBES: Don't Sell This May