Fixing Sales and Marketing begins with dropping the classic definitions of what Sales and Marketing are suppose to do along with the internal tug-of-war associated the zero-sum game mentality.

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Yes, there are internal organizational boundaries among marketing, product, customer, and sales teams.

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Crestron sells its products through a small army of 15, 000 independent partners and dealers tiny home-theater vendors to major home builders backed by an internal sales, customer-support and marketing staff in 57 offices spanning 45 countries.

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Retailers have internal teams tasked with predicting sales based on manufacturer advertising and co-marketing efforts, and these teams usually get within 20 percent of actual sales.

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