The ad campaign was announced, appropriately enough, at International Pow Wow, the convention taking place this week in Los Angeles.

FORBES: To Attract Tourists, America Gets A Theme Song

But as he trudges from one international pow-wow to another, he must envy colleagues like Britain's Tony Blair who do not have invisible federal guards hovering at their side.

ECONOMIST: Germany

MIPCOM, an international television pow-wow.

ECONOMIST: Trade fairs