That's a critical point for EarthLink, which is seeing the numbers of subscribers to its dial-up Internet service decline faster than it can add subscriptions to new broadband services.

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Brand X started off selling dial-up service to customers, but as the Internet grew the company began offering broadband options as well.

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Jim Pickrell got into the Internet service provider business in 1995, back when dial-up connections ruled the day and a 56k modem was considered fast.

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You can be Earthlink and have a great business as an Internet service provider, but if the world is clearly moving away from your dial-up technology and on to broadband, you lose.

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