Rather than creating draft rules in a vacuum, the authorities have started with these recommended guidelines and have notably obtained input from major China-based internet portal site providers such as Baidu, Sina, and Tencent.

FORBES: China: Seeking Balance In Regulating Data Privacy

The move will enable Disney's Buena Vista Internet Group to create a new "portal" or access site to the Internet, which ultimately could combine Disney's ABC News and ESPN sports with Infoseek's popular search engine.

BBC: News | The Company File | Disneyseek