Trajectory: Shanghai has breathed life into the World Expo movement because this is the 21st Century, and it belongs to China as did the 19th Century to England and the 20th to America.

FORBES: Shanghai Learns From Las Vegas: Notes On The 2010 World Expo

There is of course a tremendous amount of effort that goes into the marketing of a city to be a true contender for the Olympic games or to host the world EXPO.

FORBES: How To Market an Olympic Bid City Or an EXPO bid city To Win.