The snag is that in correcting one sort of unfairness, they risk introducing others.

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And as people spend more time with you, they get more data about you and they perceive a lower risk of introducing you to others in their network.

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PetSmart and PetCo both have expanded their pet apparel collections in recent years, introducing licensed collections from, among others, Martha Stewart and rocker Bret Michaels.

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Like I said, this is one possibility of many others, and this is barely introducing the problems, complications, and corrective actions required to overcome these major issues.

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But this Manhattan hipster favorite goes a step beyond others to assure the crunchiness of its spuds: introducing The Breslin's thrice-cooked chips.

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With Microsoft (MSFT) doubling down yet again on the smartphone market and Nokia (NOK) introducing lower priced Lumia smartphones to combat moves from Samsung, LG, HTC and others, the battle to the bottom is on.

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