The only question is what was the premium on its now-lost image of invincibility?
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The increasing invincibility of Google's search advertising dominance hasn't gone unnoticed by anti-trust authorities.
And at least the Mafia has lost its aura of invincibility among ordinary Sicilians.
Some of the spells in the books include invisibility, temporary invincibility and the ability to summon creatures.
"Their aura of invincibility has vanished, " said Roger Bennett, host of the soccer podcast Men In Blazers.
Others warn that wearing an airbag can give users a feeling of invincibility, encouraging them to take risks they normally would not.
I'm looking for something that falls between the typical silicone wrap and a full-on army grade rubber block of invincibility.
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But the debacle of the Soviet Army's performance in Afghanistan in the 1980's largely put paid to this myth of invincibility.
It was later revealed the thoroughbred had won the esteemed title with a leg injury -- only adding to her mythical invincibility.
His illness will probably hinder his campaign, undermining his image of invincibility.
And then along came Suhr, who cracked Isinbayeva's aura of invincibility when she upset Isinbayeva for gold at the 2012 London Games.
Not long ago, New England belched out a blue-and-silver cloud of invincibility.
Some of this is based on traders he knew who became ever more convinced of their own invincibility during the dotcom era.
This comes close on the heels of the Wizard invincibility exploit.
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Then I imagine cheating my way through with something like an invincibility hack and I weigh out how much fun it would have been.
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Portuguese defender Ricardo Carvalho has also been a key figure to Mourinho's home league invincibility, playing for his compatriot at Porto, Chelsea and now Real.
Some of these measures are in my view security-theater, with little real effect other than the psychological factor and appearance of invincibility of our airport checkpoints.
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Although a victory for Mr Shater could burden him and his brethren with responsibility for Egypt's sorry state, defeat would shatter myths about the Brotherhood's invincibility.
The illusion of hedge fund invincibility was shattered in 2008 when the average hedge fund lost 19.1%, according to the Dow Jones Credit Suisse Hedge Fund Index.
Partly this shows the continuing invincibility of superstores in America.
Since a 2-1 defeat to Haras El Hodood on 8 November 2002, the league champions have created an aura of invincibility that its opponents have been unable to penetrate.
With his aura of invincibility fading and lacking match practice, results were mixed but he did reach the semifinals of the U.S. Open before losing to eventual winner Juan Martin Del Potro.
Of course, this is the last thing that Apple wants to do, because once users begin to question the primacy of the built-in apps, the spell is broken on the invincibility of the iOS platform.
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Grant has promised more attacking, free-flowing football at Chelsea - and yet they remain as functional as ever, only now they are robbed of the air of invincibility and tactical sure-footedness afforded by the great Mourinho.
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