When I first began looking into the increasingly vexing problem of irreproducible scientific research I assumed that the bulk of the problem was caused by sloppy science.
You can paint things in black and white and smear those who attempt to make basic distinctions and warn against drawing conclusions based on weak data and irreproducible findings.
On the most abstract level this is because liquidity earns real rents, those rents are distilled by a perfectly competitive market and ultimately accrue to the owners of the irreproducible factors of production.
Some pairings like the laconic comic Steven Wright and the Italian yo-yo Roberto Benigni turn out to be duds, but other encounters like the one between the hip-hoppers RZA and GZA and a woozy Bill Murray have a singular, irreproducible chemistry.