This is just one more area where Apple is building up an ecosystem around creating delightful user experiences.
The company is launching an app (just approved by Apple) that lets shoppers bring its 74, 000 diamond database anywhere.
And the answer, simply and obviously, is that Apple is just too large an organisation to be able to keep things quiet.
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This is an interesting little sign of just how vast Apple has become.
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That just denotes the fact that this is an Apple centric map.
This is not just shrewd PR by Apple, but also an acknowledgement of the importance of the Chinese consumer market.
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Nor, somewhat surprisingly, is the idea that Apple might just be tempted to release an iPhone that will work on the China Mobile network.
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An iWatch would showcase just how valuable the fan base is to Apple as its sales growth slows and as its rivals step up efforts to challenge the company in its most important markets, smartphones and tablets.
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The interaction comes from when you touch the surface, which breaks the line of sight of the laser and is recognized as a touch just as if you might touch the trackpad on an Apple Macbook.
It is of course ever so slightly embarrassing that the bug should manifest itself just as Apple launches an ad campaign featuring the function.
Just as I got done writing about how cheap and ignored Apple is, I receive an email from investor and Forbes columnist Whitney Tilson pounding about how cheap Berkshire Hathaway stock is.
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Apple has just withdrawn its products from the EPEAT environmental evaluation program: this should mean that Apple is no longer an allowable purchase for the Federal Government.
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Encased in an ultra-lightweight and strong magnesium enclosure, the Mobile Drive Mg is an ideal match for the Apple MacBook - perfect for those style-conscious Mac users and at just 10mm is also the thinnest mobile hard drive available in the world, allowing users to reliably expand their storage capacity with a complementary product that is elegant, portable and easy to use.
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