But it's beyond argument that Pfizer is going to see several more months of rough water.

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That is a common argument, but it is beyond speciousness and it demonstrates a callous disregard for the true definition of privacy.

ECONOMIST: Featured guest's comments

Beyond that, it almost goes without saying that this news is extremely exciting for marketers, as it legitimizes the argument to pursue social TV initiatives with the confidence in measurement that only a Nielsen can provide, thus creating a real market for new approaches, startups and content in the TV space and allowing for new lanes of marketing innovation.

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