It's why there is a ferocious Whitehall row going on about new green energy targets: the Treasury fears they will drive up bills still further whilst the Department for Energy and Climate Change (DECC) insists they will create green jobs for the future.
Once it learns who you are and how much you have to offer, it make a ferocious effort to convince you that the money game is transforming, with profoundly new players, unimaginable new rules.