"I think the big deal is that it's not a big deal, and I think that's cool, " Washington said.
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But going into something knowing that it is (literally) not a big deal, and that there is a face-saving exit route, is not always the best way to make people hungry for success.
It may not be a big deal but it is the only time during his five months as secretary of state that Mr Jones has made the national papers in his own right.
This might not seem a big deal, but it is the first time science has proved what was hitherto mere speculation: that the brain, when dreaming, behaves like the brain when awake.
Now, that may not seem like a big deal when it just is numbers on a sheet of paper.
Not a big deal for us, but we admit it is personal preference.
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It is not an easy sell to Democrats to go along as part of a big deal with superlative CPI.
It is a big step for Aegon, especially because Mr Storm is not what Americans would consider the deal-making type.
It might not seem like a big deal with all the 1080p TVs these days, but 1080i is actually still the most prevalent broadcast format and the way it's currently rendered by the Echo makes it unwatchable.
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Of course if you are an accountant, like Mr. Dodds, extracting the relevant information from your personal account is no big deal, which may be why Mr. Dodds did not bother with it particularly since he would have needed to keep making transfers into the business account.
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And I know you have got a lot to say about the fact that it's the diversity of employment there, not the dependence on one kind of job, that is the big deal.
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It's not a done deal just yet, but Bloomberg is reporting that Google could be about to make some big changes to the way it does business with Google Wallet.
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In addition, it is possible, if not likely, that such a disclosure would not have dissuaded the big European banks from investing in this deal.
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