It is not just that taxes will go from 35% to just under 40%.
It is not just that President Hollande has made growth rather than austerity his priority.
It is not just that there would need to be an electronic record of share ownership.
It is not just that the foreign policies of big countries are in flux.
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It is not just that the manner of his disappearance carries shades of ISI methods.
It is not just that he has more than held his own against Mr McCain in the debates.
It is not just that insurance policies instead of securities are traded there.
It is not just that Mr Romney could be damaged by some perception that this is all a bit strange.
It is not just that Mongolia is a treasure-chest of geological wealth.
It is not just that their positions make clear that the Obama administration will do nothing to prevent Iran from acquiring nuclear weapons.
It is not just that Okinawa, with 0.6% of Japan's land area, has long had to bear a disproportionate brunt of the American presence.
Facebook has a problem and it is not just that the increasingly ugly Verizon strike has, not surprisingly, found its way onto its site.
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Or, as Colin Powell put it, it is not just that the Cold War is over - now the post Cold War is over too.
It is not just that she is erudite (which she is), or that an outlandish word will send her to the dictionary (which it will).
It is not just that the husbands are different personalities.
It is not just that she is an unconvincing stand-in, nor even that she seems to have been chosen partly for her views on divisive social issues, notably abortion.
It is not just that the government is making it harder for foreigners already in Britain to settle, which is likely to mean more of them will leave soon.
It is not just that the four main hopefuls have experience of opposition (as advisers) and of government (as ministers), yet are young enough to lay claim to the future.
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It is not just that this charge is based on a novel legal theory: this week, the judge in her case, Miriam Goldman Cedarbaum, considered whether to toss out this charge altogether.
It is not just that hypertension drugs led to Viagra or that angiogenesis drugs led to the treatment of macular degeneration, but that even discoveries we claim come from research are themselves highly accidental.
It is worth noting, however, that it is not just our survey that has shown an improvement in individual investor sentiment.
Now is the time to get involved and help shape impact investing so that it is done right, so that it is not just a bubble, so that we are achieving our goals financially and socially.
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The report stressed that it is not just athletes that are involved, but their support staff, doctors and organized criminal elements.
Recent studies suggest that people with certain genes are more likely than others to have this problem, and it is not just medications that can do this.
He is very mindful of the fact that it is not just a phrase and that there are no simple answers.
However, it is not just stigma that has led to the under-funding of lung cancer.
And it is not just China that has seen a jump in domestic demand.
So it is not just money that is coming back to America from abroad.
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It is not just markets that behave this way: officials seem to as well.
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