Although the revenue contribution of m-commerce is very low for now, it is necessary for Aeropostale to continue investing in it.

FORBES: Aeropostale Dials Up $15 With Teens Shopping On Smartphone Apps

As the aforementioned story from The Wall Street Journal makes plain, housing, particularly during periods of economic uncertainty, keeps the very human capital necessary for our economic revival from traveling to where it is most needed.

FORBES: The Unfortunate Reality Of Housing Subsidies

Yes, yes, awareness has for a very long time been a vital and necessary doorway, but it is far too often viewed as a destination by brands.

FORBES: A Story About Occupying Digital Space. Or an Answer to 'How Should I Be Measuring Digital and Social Media Anyhow?'

For example, you can get a colonoscopy in three places, each location with very different cost reimbursement structures, but it is hard to ensure if the quality of care is necessary to account for three different levels of payment.

FORBES: Leslie V. Norwalk