And, she said, it's just cool not to follow the herd.

CNN: Retro tech channels old-school cool

Think about it this way: If you haven't upgraded your home yet, it's not just heat or cool air that's escaping -- it's energy and money that you are wasting.

WHITEHOUSE: Retrofitting for Energy Efficiency and New Jobs

It's more of it's gotta get there and I just gotta get it back and this is so cool because it's something I can touch and own and feel that's been in space.

NPR: Tech Tycoons' Dream: My Own Private Spaceship

"I think it's just a really cool story, " Wilson said.

NPR: Conway Wins 1st Of 2 Races At Detroit Grand Prix

It's just for us cool people.

CNN: Blackhawks making history whether you like it or not

And it's not really history, but it's just really giving them a bit of information of the joys and why it's so cool to be an African.

NPR: 'Drumstruck' Showcases South African Musicians

If an escape happened, a plant's operators would just turn it off and let it cool down of its own accord.

ECONOMIST: Prospects for a new type of nuclear reactor look mixed

Maybe it's less that people see Facebook as evil and more that the site just isn't as cool as it used to be -- partly because it's so popular and also because it's not the new kid on the block anymore.

CNN: When did Facebook become so uncool?