And, she said, it's just cool not to follow the herd.

CNN: Retro tech channels old-school cool

Think about it this way: If you haven't upgraded your home yet, it's not just heat or cool air that's escaping -- it's energy and money that you are wasting.

WHITEHOUSE: Retrofitting for Energy Efficiency and New Jobs

It's more of it's gotta get there and I just gotta get it back and this is so cool because it's something I can touch and own and feel that's been in space.

NPR: Tech Tycoons' Dream: My Own Private Spaceship

"I think it's just a really cool story, " Wilson said.

NPR: Conway Wins 1st Of 2 Races At Detroit Grand Prix

It's just for us cool people.

CNN: Blackhawks making history whether you like it or not

And it's not really history, but it's just really giving them a bit of information of the joys and why it's so cool to be an African.

NPR: 'Drumstruck' Showcases South African Musicians

If an escape happened, a plant's operators would just turn it off and let it cool down of its own accord.

ECONOMIST: Prospects for a new type of nuclear reactor look mixed

Maybe it's less that people see Facebook as evil and more that the site just isn't as cool as it used to be -- partly because it's so popular and also because it's not the new kid on the block anymore.

CNN: When did Facebook become so uncool?

We understand maybe this is their way of making sure people buying their movies on iTunes feel secure about their purchases knowing a whole Apple entertainment platform awaits them in the future, but Steve, we hope that should you reconsider that fleeting thought of duct taping an iTV across Bob Iger's mouth, you just send it our way instead, cool?

ENGADGET: Disney CEO says iTV will come with a hard drive