It should be something ridiculously cool, like a flying city or something.

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Since this device is already commonly employed to cool laser diodes, adapting it to control the new switches in bulk should be a cinch.

ECONOMIST: Optical communications: Swish switches | The

The Chevy Corvette should be too cool to suffer from a recession, but General Motors just announced that it is slowing down production of its iconic sports car.

NPR: Economy Forces GM To Slow Corvette Production

There's also a section of the website where you can video yourself on let's say your mobile phone doing something you think is really cool that you think should be a Guinness World Record but as far as you know it's not at the moment.

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