It was not long ago that RIM and Nokia were kings of the mobile world.
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After all, it was not long ago that even the house of Wallenberg came perilously close to losing its bank.
It was not long ago that there was a big concern regarding the future of Apple in the absence of Steve Jobs.
It was not long ago that South Africa were legitimate contenders to the 'best around' title, snapping as they were at Australia's heels.
It was not long ago that emerging markets could do no wrong, the darling of Wall Street and the bearer of bold and bullish predictions.
It was not long ago that there was intense speculation about Apple introducing a full-fledged TV dubbed by many as iTV, even though this name is not available to Apple.
Apple is very restrictive, just like AOL. The opportunities to customize are limited, not much different from AOL It was not long ago that the general belief was that Apple users would not leave Apple.
It was not that long ago that First Solar was considered the beacon of American innovation.
It was not so long ago that each of the armed forces was striving for self-sufficiency in warfighting, an expensive and duplicative process.
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While this might sound like just another rumor, it was not that long ago that a source told The Wall Street Journal that Apple was experimenting with prototypes for a smaller iPad.
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It was not too long ago that consumers nationwide had a wide variety of firms to choose from.
It was not that long ago that Yahoo hired a former PayPal exec, Scott Thompson, to lead the company.
It was not so long ago that the Islanders' were the NHL's punch line, and their games were attended by few.
It was not so long ago, in the early decades after World War II, that we had fairly high savings rates.
It was not too long ago that they lived a similar experience.
Looking at the ease with which we now capture colour pictures and transmit them around the world in seconds it's easy to forget that it was not that long ago news agencies were transmitting their wire photographs as colour separations, usually cyan, magenta and yellow - a process that relied on Clerk Maxwell's discovery.
"Maybe this suggests it was wet not so long ago and hasn't penetrated so far into the surface, " said Dr Marty Tomasko, head of the Huygens imaging instrument.
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Chances are, it was probably not too long ago.
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It has destroyed jobs quickly, but not long ago it was also creating them in unprecedented numbers.
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Not long ago it was common to write about modern art, particularly abstract art, as if the work, but not the painter, existed.
His record as a candidate, both when he ran for the Senate and when he ran for President in 2008 and now as a candidate for reelection, in terms of transparency is a solid one and reflects a long tradition of being an open book, as I think he described it when he was asked this question not long ago.
Not long ago, it was celebrity bosses whose balding pates and bulging waistlines filled the covers of America's news magazines.
Not so long ago it was rebound-optimist Jon Corzine of MF Global publicly taking the hit that many others were privately taking too.
It was another uneasy moment for a sport presumed not long ago be infallible.
It was a long time ago and I am not certain but I think the topic was Intel.
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You know, not very long ago when inflation was in the 1, 000's of percentage points it was not a country where it was easy to believe in the future.
Not so long ago, it seemed as if there was a bank branch on every corner.
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If you remember watching the senate finance committee meetings not all that long ago when they were grilling the banks it was clear that no one on the committee actually understood finance, the basic notion of a mortgage, or even the business of the banks in question.
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