Simply being realistic, the United States will have to cede consumption share, and it seems pretty clear tome that it is going tocome out of the hide of people like the clerk at Wal-Mart who drives twenty miles to get to work.
What gives me confidence that Moveline will be around for years tocome is that it is both a free service to consumers, so it can build its customer base quickly, but also has had revenues from day one by getting a percentage of the cost of the move from the moving companies.