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Some retailers share information about purchases made by people, including item description, price and the person's name.
WSJ: Insurers Test Data Profiles to Identify Risky Clients
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To identify the most interesting goods on the site, the researchers on the Discover project wrote an algorithm that measures factors including how much people interact with a listing (clicking on it, returning to it, forwarding it to friends), seller history (the seller is known to offer interesting things) and textual analysis (a longer seller's description of the product indicates more passion about the item).
FORBES: Magazine Article
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This might be a good time to jump in with some Dark Souls talk after all, that game has a name for basically all the special weapons and items, with a tidy little description for each of them that fleshed out the lore and history behind the item.
FORBES: Connect
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On one page, bullet point the job description specs on the left and write down your skills and experiences relevant to that item on the right.
FORBES: How To Get The Best Possible Sales Job