But if its selling points are easy to understand, so are its drawbacks.

FORBES: Barnes & Noble Aims to Douse Amazon's Fire with Nook Tablet

Just as the benefits of a new technology can be hard to predict, so too are its unexpected drawbacks.

ECONOMIST: Communications

As the 21st century enters its second decade, many companies are discovering the drawbacks of the isolation they sought.

FORBES: Sara Lee and the Tax Break Carrot