Here we were treated to a mirror image as Ferguson's concise answers to routine questions were made to seem like whole chapters from War and Peace by the time Fifa's Japanese translator had worked her magic.

BBC: Man Utd's Japanese adventure

Yoshinori Ono from Japanese game maker Capcom addresses the audience in Japanese, with a translator offering the remarks in English.

WSJ: Sony PlayStation 4 with social, remote features

At E3, Miyamoto said a few words in English but then went on in Japanese a translator stood beside him as he turned toward the giant video screen and demonstrated the new Zelda game.

NEWYORKER: Master of Play

Speaking through a translator, the Japanese leader said this was why the United States was pressuring China to exert more influence over its North Korean ally.

NPR: PM Says 'Japan's Back,' Vows Stronger Ties With US