Employees at the Jelly Belly Candy Company also wanted technology to help them work more effectively and efficiently.

FORBES: Turning Customer Care Inside Out

She's Jelly Belly's executive vice chairman and the fifth generation of her family to run the company, started in 1869 by her great-great-grandfather.

WSJ: Serious About Sweets

By giving employees ownership from the beginning and tailoring the system to meet their specific needs, Jelly Belly created a team that is actually excited to use their business applications.

FORBES: Turning Customer Care Inside Out

Not jelly beans, per se. (I usually have them on my bed stand, believing them to be a digestive.) The issue is whether gourmet jelly beans, such as the Jelly Belly brand, are preferable to standard jelly beans.

WSJ: Serious About Sweets