Jetstar Japan, which launches operations in July, is one-third owned by Japan Airlines (JAL).

ECONOMIST: Can low-cost airlines beat bullet trains?

Ms Suzuki says Jetstar Japan will allow its passengers to book through travel agents, which are still ubiquitous, as well as online.

ECONOMIST: Can low-cost airlines beat bullet trains?

That could limit expansion, though Jetstar Japan is boldly aiming for 100 aircraft by the end of the decade, up from three at its launch.

ECONOMIST: Can low-cost airlines beat bullet trains?

It is also expected to launch operations of budget airline Jetstar Japan in July, which is a joint venture with Australia's Qantas and industrial and finance group Mitsubishi.

BBC: JAL profits boosted by cost cuts

Miyuki Suzuki, the boss of Jetstar Japan, says her company's strategy is to use low fares to persuade people to make trips they would otherwise not have made at all.

ECONOMIST: Can low-cost airlines beat bullet trains?